Destination Management Plan
Council is preparing a Destination Management Plan (DMP) to create a collaborative roadmap for building and managing Maitland’s visitor economy.
A Destination Management Plan for Maitland aims to increase the value of the visitor economy:
- More jobs
- More visitors
- Greater investment
Compared with tourism, the visitor economy recognises the broader range of contributing activities and businesses which directly serve visitors, such as hotels, transport providers, tour companies and attractions, as well as those involved indirectly, such as retail and food production.
This definition highlights the true contribution of tourism to our area.
- $96 million spent
- 686,000 visitors
- 1,293 jobs
At $41.1 billion, Australia’s ‘Visitor Economy’ represents almost two thirds (65 per cent) of all services exports and 13 per cent of total Australian exports.
With both the education and tourism sectors expected to grow at a rate of between four and five per cent over the next decade, the ‘Visitor Economy’ will continue to be a key driving force in Australia’s economic agenda.
Have your say
Thank you for taking the time to provide input into the Destination Management Plan for Maitland.
Council received more than 1,100 ideas and suggestions for new and improved visitor experiences during the six month engagement period.
The draft DMP will go on public exhibition in early 2020. This will be your last opportunity to provide input and feedback prior to the plan going to Council for endorsement.
You can stay up to date with this project by joining the Your Say mailing list.