Destination Management Plan
Following extensive community engagement for the Maitland +10 Community Strategic Plan, the community shared with Council what they would like Maitland to look like in another decade.
In response to the community’s vision for Maitland to be seen as a desirable place to live, an easy place to work, a welcoming place to visit and a wise place to invest, Council will prepare a Destination Management Plan.
A Destination Management Plan (DMP) for Maitland aims to increase the value of the visitor economy:
- More jobs
- More visitors
- Greater investment
Compared with tourism, the visitor economy recognises the broader range of contributing activities and businesses which directly serve visitors, such as hotels, transport providers, tour companies and attractions, as well as those involved indirectly, such as retail and food production.
This definition highlights the true contribution of tourism to our area.
- $96 million spent
- 686,000 visitors
- 1,293 jobs
At $41.1 billion, Australia’s ‘Visitor Economy’ represents almost two thirds (65 per cent) of all services exports and 13 per cent of total Australian exports.
With both the education and tourism sectors expected to grow at a rate of between four and five per cent over the next decade, the ‘Visitor Economy’ will continue to be a key driving force in Australia’s economic agenda.
Have your say
Thank you for letting us know what you think would make Maitland even more attractive in the future. Your feedback will help inform the next stage of the preparation of the Destination Management Plan. You will have another opportunity to provide feedback once the draft Destination Management Plan is prepared and placed on public exhibition.
To keep up to date with Council projects, plans, documents and programs you can also join our Your Say Facebook group.