Destination Management Plan
The plan was developed from the 1,100+ ideas and suggestions Council received from the community, tourism operators, local businesses and visitors during a six month engagement period last year.
Compared with tourism, the visitor economy recognises the broader range of contributing activities and businesses which directly serve visitors, such as hotels, transport providers, tour companies and attractions, as well as those involved indirectly, such as retail and food production.
This definition highlights the true contribution of tourism to our area.
- $114 million spent
- 801,000 visitors
- 1,268 jobs
At $41.1 billion, Australia’s ‘Visitor Economy’ represents almost two thirds (65 per cent) of all services exports and 13 per cent of total Australian exports.
With both the education and tourism sectors expected to grow at a rate of between four and five per cent over the next decade, the ‘Visitor Economy’ will continue to be a key driving force in Australia’s economic agenda.