New campaign for our city
Earlier this week I was excited to see Council announce the new visitor economy campaign ‘Make it Maitland’, which has been developed in partnership with the NSW Government’s tourism and major events agency, Destination NSW. It is our city’s new destination brand identity and will incorporate the existing #mymaitland social media hashtag.
The campaign is all about building awareness and showcasing the diverse appeal of Maitland as a visitor destination. It will build on the #mymaitland visiting friends and relatives campaign, which began in July 2017, and will go until November 2019.
I believe Maitland has a very unique story to tell. With our rich history, local characters, strong creative culture, quality food offering and fantastic events, we should be telling a wider audience and this campaign will do that for us. I think it is a great chance for local businesses and residents to get involved and share the word on social media about how vibrant our city really is.
The NSW Government is contributing $100,000 to the campaign, which has been matched dollar for dollar by Maitland City Council, so this is a significant project and one I hope everyone can get behind. To be part of the campaign and join the conversation follow the My Maitland Facebook and Instagram channels and don’t forget to continue using #mymaitland.
Special breakfast at Maitland High School
On Wednesday morning I attended the Maitland High School Industry Links Breakfast. It was great to see so many interested young people clearly optimistic about their futures. We heard from guest speakers, Rick Evans from Regional Development Australia – Hunter and Josh Marks from Academy Sheet Metal. They spoke about a range of business, industry and education partnerships supporting students in their vocational choices.
In just over one and a half hours I learnt a lot about industry and what the future holds for many young students in Maitland. Most importantly, this breakfast gave senior students lots of options to consider as they prepare themselves for the jobs of the future. Congratulations to everyone who helped bring it all together.