#MyMaitland and share what you love about our city.

#MyMaitland is Council’s Visitor Economy campaign for the city. The campaign focusses on locals sharing stories, places and experiences using #MyMaitland, turning them into ambassadors for the city and encouraging their friends and relatives to visit.

Maitland’s Visitor Economy is worth $108 million each year, with over 60% of domestic overnight visitors (around 85,000) coming to visit friends and relatives (VFR)*. So, if everyone in Maitland invited just one person to come and visit them overnight, it would represent an additional $10 million growth in the city’s visitor economy, ultimately creating jobs for local people.

$108 million
Total of Maitland's Visitor Economy.
60% visitors
Come from Maitland's VFR market
$10 million
In potential economic growth

Connect and share what you love about #MyMaitland

The My Maitland website is a great resource for finding out what's on in the city. It also has suggestions on where to explore, what to eat and where to stay, so it's great for locals and visitors alike.

As the HQ for the #MyMaitland campaign, the website also has a selection of videos and testimonial from locals sharing their favourite things about their home. Whether it's a night out, things to do with the kids or great options to get active, then it's a top spot to get your inspiration.

While you in the My Maitland mood, don't forget to connect with the campaign on Facebook and Instagram and make sure you share your #MyMaitland on your socials.


*Figures taken from Tourism Research Australia, Local Government Profiles 2015.